Swarovski Canada
In 2013, Menta Digital Marketing had the opportunity to lead the national campaign for Swarovski Canada. Over the course of two years, we directed, designed, and managed creative collaterals, promotional materials, and ads for Swarovski stores across Canada.
Swarovski needed a unified marketing campaign to enhance their brand visibility and promote their luxury products across Canada. The challenge was:
- To design and create consistent promotional ads and collateral materials that aligned with Swarovski’s premium brand image.
- To ensure that these materials were effectively distributed and displayed in stores across the country.
We also worked closely with the Swarovski marketing department and supervised freelancers to execute the campaign flawlessly.
Our solution included:
- Creative Direction and Design: We crafted visually stunning promotional posters, ads, and other marketing materials that captured Swarovski’s luxury brand identity.
- Campaign Management: We coordinated the distribution and installation of promotional materials across all Swarovski stores in Canada, ensuring consistency and attention to detail.
- Collaboration: By working closely with Swarovski’s marketing team and supervising freelancers, we ensured that all aspects of the campaign adhered to the brand’s high standards.
The national campaign successfully increased Swarovski’s visibility in Canada, drawing attention to their products and enhancing the customer experience in their stores. Our strategic direction and creative execution strengthened Swarovski’s brand presence, making the campaign a standout success in their marketing efforts.
Menta Digital Marketing was instrumental in the success of Swarovski Canada’s national campaign. They not only provided creative direction but also designed and managed all promotional materials for our stores across the country. Their ability to work closely with our marketing department and oversee freelancers ensured everything was executed flawlessly. Their professionalism and creativity helped us elevate our brand presence in Canada
